Babak Azad is currently the Chief Marketing Officer of GoodRx, where he oversees teams focused on customer acquisition, retention, brand, and content. Prior to coming on full-time in this role, he had been working as a consultant for the prior 4 years, primarily helping 8- and 9-figure performance-driven businesses develop into brands, with particularly attention put towards their marketing efforts. Babak spent 8 years at Beachbody, during which time they grew from $100 million in revenues to over $1 billion. He helped to build the analytics team and then took on the role of SVP of Media & Customer Acquisition; during his tenure there, his teams ran over $500 million in media and acquired over 10 million customers. Babak received his MBA from Stanford Business School and his BS in Mathematics from MIT. He currently lives in Los Angeles with his wife and two sons, who take up most of his free time (outside of his road bike and occasional ski trips).