Katherine Power is a Fortune 40 Under 40 honoree and the co-founder and CEO of Clique a media, marketing, and consumer brands company recently named to Fast Company’s Most Innovative Companies list for 2017. Clique is the parent company of leading content properties Who What Wear (fashion), MyDomaine (lifestyle), Byrdie (beauty), Obsessee (a social-only network for Gen Z girls), The Thirty (wellness), and College Fashionista (a higher-education community for content creators). Among the company’s key offerings are Clique Studios (a next-gen marketing agency specializing in content, social distribution, and experiences), the INF Network (representing top social influencers), and Clique Brands (a consumer products division), including the successful Who What Wear apparel collection, sold exclusively at Target stores nationwide.
At Clique, Katherine drives all business operations, advertising, and brand partnerships, along with branded product development. In the past year alone, Katherine has led the charge on exciting new initiatives across the entire Clique portfolio, including: its first ever see-now, buy-now runway show during NYFW, the launch of a mobile shopping app, SHOP/ Who What Wear, and the opening of College Fashionista Clubhouse, a Manhattan, members-only clubhouse for the brand’s college-student community. Additionally, in 2017 Katherine brought Clique into the wellness space, both with the launch of digital wellness community The Thirty, and with the Clique’s second and most recent partnership with Target on their newest activewear line, Joylab. When she wasn’t working on these major breakthroughs, Katherine was also overseeing a Series C round of funding, with participation from investors such as Jeffrey Katzenberg’s WndrCo and Amazon.
Katherine is also the co-author of three books: Who What Wear: Celebrity and Runway Style for Real Life (Abrams, September 2009); What to Wear, Where (Abrams, March 2011); and The Career Code (Abrams, May 2016).