Katerina Schneider was a vitamin skeptic for most of her life. This changed when her doctor recommended a prenatal vitamin while she was pregnant with her first child. She soon discovered that a scientifically-backed vitamin made with clean ingredients wasn’t available – so she decided to build her own. A veteran of venture capital and business. Katerina assembled a scientific team, that remains in-house at Ritual today. With this team, she created Essential for Women, a reinvented, clinical-backed daily multivitamin that contains nine essential nutrients lacking in most diets, in bioavailable forms the body can actually use. Ritual also offers Essential Prenatal, for thinking, trying and when it’s time, and Essential for Women 50+, for women post-menopause to help support healthy aging from within.