Gwyneth Paltrow is an award winning actress-turned-wellness mogul is the Founder and Chief Creative Officer of Goop, a weekly lifestyle newsletter, encouraging readers to ‘nourish the inner aspect’. Though the brand has been around for almost seven years, it’s only just begun to build itself out as a full-service media company.

Goop originated as a newsletter detailing Paltrow’s favorite things to eat, buy, and do; today, the newsletter has close to a million subscribers and sits adjacent to a lifestyle site that offers up fashion roundups, city guides, and recipe suggestions. In addition, Goop has moved into the e-commerce space, selling a curated selection of items like Carven dresses and Phillip Lim boots, as well as exclusive collaborations with brands like Stella McCartney.