As CMO of SiriusXM and Pandora, Denise Karkos is responsible for both brands’ brand and digital marketing, PR, communications, research and analytics supporting SiriusXM subscription growth and driving Pandora listener growth. She oversees a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social, and mobile marketing.
Karkos joined SiriusXM from TD Ameritrade, where she was Chief Marketing Officer overseeing brand, advertising, social media, content marketing, corporate communications, marketing analytics, tech, and operations. She was responsible for redefining the spirit of the brand to drive significant growth and led the marketing efforts of the Scottrade acquisition.
Karkos was named 2019 CMO of the Year by Ad Age and was honored with a Brand Genius Award by Adweek. Prior to her years at TD Ameritrade and TD Bank, she held several roles with agencies including Hill, Holliday and Digitas.
Karkos graduated with a BA in Marketing from The University of Notre Dame, where she was the captain of the Notre Dame Women’s Soccer team.