Building in the e-commerce space for a decade, first as a Founder, then supporting Starbucks, Softbank Robotics, and others to build new commerce experiences. Energized by making messy, complex, and difficult things clean, simple, and transformative. Currently dedicating the next decade to refactoring e-commerce as Co-Founder and CEO of Violet, a “Plaid for E-Commerce” company. Raised a $3M Seed round in June of 2021, and a $10M Series A 90 days later, led by Klarna. Excited to see what the next phase of e-commerce will bring, as there’s still decades of room to run.