As senior vice president and Chief Data Officer, AT&T Services, Inc., Andy Markus leads the strategic vision for data platforms and advanced analytics that empower AT&T to double down on data for business decisioning and to unleash the power of AT&T’s unique and differentiating data to better serve both internal and external customers.The Chief Data Office (CDO) is building enterprise-wide target data architecture and solutions. CDO will transform and modernize AT&T data platforms, data supply chain and the data science ecosystem. These initiatives, along with cutting-edge AI and automation frameworks, will significantly enhance revenue and reduce costs. CDO has a special responsibility to champion data governance to create a unified enterprise view of AT&T data assets using a federated approach to data.Markus is an accomplished data analytics professional with over 28 years of experience in providing creative and privacy-compliant solutions to real-world data issues. His expertise involves creating and cultivating large consumer data platforms; direct-to-consumer marketing and advertising audience targeting; predictive analytics; building, motivating and managing staff; and developing strategic plans to accomplish key organizational goals.
Previously, Markus was SVP, Data Management and Consumer Analytics at WarnerMedia. He led the Enterprise Data Solution efforts involved in executing the data supply chain across all of the parts of legacy Turner, HBO and Warner Bros. He oversaw data architecture, development, audience activation, and consumer identity management and was instrumental in enterprise data governance and privacy activities. Before WarnerMedia, Markus was vice president, Database Marketing Services at Time Inc.. Prior to Time Inc., Markus was assistant vice president with Management Decision Systems and was involved in the creation of the financial industry’s first mass marketed credit bureau-based risk models.Markus has in-depth experience of managing complex data operations leveraging both internal and vendor integrated data solutions. He has a deep understanding of the complexity and requirements of consumer identity, analytics and audience targeting across offline, digital, social and linear broadcast channels. Markus graduated from The University of Alabama with Master’s and Bachelor’s degrees in Statistics with a minor in Computer Science.