Taboola is a personalized discovery and monetization platform for online video content. Taboola offers a video recommendation solution that generates a personalized video list presented to video viewers during or after the video stops. Taboola’s technology applies a pure mathematical approach, researched and developed by former leaders of Israel’s National Security Agency, and is a hybrid solution utilizing both contextual and behavioral (user tendencies and patterns) algorithms which aims to enable a better match between the individual viewer interests and the video selection. The same predictive technology is also applied on video ads and creates new “brand safe” and highly targeted revenue opportunities and monetization capabilities for video publishers.