The Nativo platform enables publishers to easily activate, deploy and manage native ad placements across their media properties. For marketers, the Nativo platform enables the distribution of branded content with scale, control, and relevancy. The placement is in the content well of each publisher site and marketer’s content is consumed on the site as an article- all perfectly matched to appear native on every site type and every device. The result is higher performance and deeper user engagement with advertising that’s less intrusive.