Journera operates a secure, real-time data exchange, that helps brands create seamless travel journeys for customers they have in common. Journera uses a patented technology to assemble a real-time view of a travelers journey. Brands participating in the journey can “permission” which other brand on the journey, or potential brands in the journey, may see which data, at a data element level. The economics between any two brands are established by the brands. Journera’s business model is based on transaction fees as data is exchanged, and based on real-time derived insights.