ipsy was founded with a singular mission: to inspire individuals around the world to express their unique beauty. We wanted to completely reinvent the way you experience beauty, making it 100% about YOU. As the leading source of beauty discovery and inspiration, ipsy combines personalized sampling, content and shopping to create the ultimate beauty experience. From well-known and well-loved brands like TARTE, BENEFIT COSMETICS, NYX PROFESSIONAL MAKEUP, IT COSMETICS and SMASHBOX COSMETICS to new emerging brands from around the world, ipsy brings you the very best in makeup, skincare, body, fragrance, hair, nails, and tools. Once you’re an ipster, you’re part of something big—a community that’s leaving the rules behind and making unique beauty a real thing.