GenArts is the leading provider of visual effects software to the media and advertising industries. GenArts’ intuitive software solutions, extensive portfolio of preset looks, and engagement statistics bring the tremendous power of visual effects to every video creator. By marrying the art of visual effects and the science of audience engagement, GenArts helps video creators maximize the value of their content. In 1996, Karl Sims, renowned digital artist and computer scientist, founded GenArts so visual effect artists could leverage the power of supercomputing techniques to craft and perfect their artistic looks effortlessly. Together with Chief Scientist Gary Oberbrunner, they combined the power of computer science with the art of visual effects to create GenArts Sapphire technology and a vast portfolio of visual effects. Since then, the worlds most talented visual effects artists have come to depend on Sapphire software to create the looks you see on television, in ads, online and at the movies. Today, GenArts is the leading provider of specialized visual effects software to the media and advertising industries worldwide.