Santa Monica, CA
Founded by Sarah Michelle Gellar, Galit Laibow and Gia Russo, Foodstirs is the new modern baking brand disrupting & reinventing the $19+bn Baking category (and its legacy brands- Betty Crocker, Duncan Hines, etc) focusing on human connection, better-for-you ingredients and innovative, delicious products. We offer a line of proprietary baking products (Food Crafting kits, mixes, tools) sold at Foodstirs.com and soon-to-be-at retail. In July 2015, Foodstirs raised $1m series seed round (led by BAM Ventures, Mucker Capital & several prominent angels). Foodstirs has gained significant early traction including ~$200k in sales in month 3, ~2,500k subscribers, 30+k IG followers, strong media coverage and incredibly positive customer feedback.