Collective[i] was founded by Tad Martin, Heidi Messer and Stephen Messer, a group of experienced business executives who recognized that most organizations lacked the infrastructure to “listen” to their customers, measure the collective efforts of their team, and quantify the real revenue they drive for their enterprise. Appreciating the importance of having real-time decision making to dramatically improve resource allocation and increase revenue, they created the first data-driven technology and network to transform massive amounts of raw data into enterprise shared strategic knowledge. For that reason, the Collective[i]™ analytics solution was specifically built for the end business user; not data experts or analysts or fancy consultants. To accomplish their mission, Tad, Heidi and Stephen compiled, the “dream team” — an elite group of the world’s leading data scientists, PhD-level technology developers and business experts to collaborate and build the first business intelligence network.